Dyads/Triads

Dyads/Triads

Inform your brand with fresh perspectives and insights.

Research Connect has conducted Dyads and Triads with respondents who are familiar with each other, and are sometimes not. These interviews could be carried out with people of same opinion or a conflicting one. Participants may be recruited to form a homogeneous group, or alternatively to set up a degree of conflict (where each member takes a particular view on an issue, or uses a quite different brand of the same product, for example). Research Connect has the ability to conduct Dyads/triads across the globe, and inform your business with fresh perspectives and insights.

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How we do Focus Groups Differently

In-House Recruiting

Insight sessions are only as good as the people in the room – that’s why our recruiting is all done in-house. Our field managers go far beyond demographics to screen for intangibles like creativity and engagement. We hand pick our respondents, and personally call each participant to follow-up before the scheduled session.

Expert Project Managers

From project set up, venue booking, recruitment, respondent engagement, moderation, task optimization and delivery of insights, our experts have you covered each step of the way.

Authentic Insights

Recruitment success goes beyond tracking down your precise target and convincing them to participate in your focus group discussion. At Research Connect, we ensure participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the topic at hand.

Skilled Moderators

People are complicated. Cultures are highly variable. Different industries carry different nuances. Our moderators are experts in their domains, and have the unparalleled ability to extract the best insights from our handpicked respondents. They possess all the right characteristics of a great moderator: Natural curiosity, interactive, and strong verbal skills.

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