Focus Group Discussions

Focus Group Discussions

Access data and insights found with interaction in a group setting of audience of similar or contrasting opinions.

One of the most widely used Qualitative methodology, Focus Group Discussions are a great way to understand your audience and their behaviour. Each Focus Group undertaken by Research Connect is conducted through custom recruitment, and involves rigorous screening relating to demographic, ethnographic, and geographic criteria. Focus Groups carried out by Research Connect take place at our cutting-edge and state-of-the-art partner facilities across the globe.

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How we do Focus Groups Differently

In-House Recruiting

Insight sessions are only as good as the people in the room – that’s why our recruiting is all done in-house. Our field managers go far beyond demographics to screen for intangibles like creativity and engagement. We hand pick our respondents, and personally call each participant to follow-up before the scheduled focus group discussion.

Expert Project Managers

From project set up, venue booking, recruitment, respondent engagement, moderation, task optimization and delivery of insights, our experts have you covered each step of the way.

Authentic Insights

Recruitment success goes beyond tracking down your precise target and convincing them to participate in your focus group discussion. At Research Connect, we ensure participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the topic at hand.

Skilled Moderators

People are complicated. Cultures are highly variable. Different industries carry different nuances. Our moderators are experts in their domains, and have the unparalleled ability to extract the best insights from our handpicked respondents. They possess all the right characteristics of a great moderator: Natural curiosity, interactive, and strong verbal skills.

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