Ethnography

Ethnography

Uncover insights that drive authentic connections between your brand and audience.

Ethnographic Research helps brands understand their target audiences' cultures, habits, lifestyle factors, social attitudes and how social factors influence product selection and usage. Research Connect's team provides detailed, localized demographic information across global markets. Research Connect's strong presence across various markets enables the team to recruit respondents from various geographies and even narrow geographical areas.

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How we do Interviews Differently

In-House Recruiting

Insight sessions are only as good as the people in the room – that’s why our recruiting is all done in-house. Our field managers go far beyond demographics to screen for intangibles like creativity and engagement. We hand pick our respondents, and personally call each participant to follow-up before the scheduled interview/session.

Expert Project Managers

From project set up, recruitment, respondent engagement, moderation, task optimization and delivery of insights, our experts have you covered each step of the way. No matter where you need to do your research, our project managers will be available around the clock.

Authentic Insights

Recruitment success goes beyond tracking down your precise target and convincing them to participate in your interview/session. At Research Connect, we ensure participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the topic at hand.

Skilled Moderators

People are complicated. Cultures are highly variable. Different industries carry different nuances. Our moderators are experts in their domains, and probe beyond simple yes or no answers, having the unparalleled ability to extract the best insights from our handpicked respondents. They possess all the right characteristics of a great moderator: Natural curiosity, interactive, and strong verbal skills. The main thing about ethnographic market research is to make the respondent feel comfortable to share insights about their actual behaviour, opinions and influences, which is exactly what we do.

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